Contemporary Business, 20th Edition

Authors: Louis E. Boone, David L. Kurtz, and Daniel Pfaltzgraf

Contemporary Business, 20th Edition is the student-friendly, accessible introduction to business that equips students to assess and solve today's global business challenges and thrive in a fast-paced, technology-driven marketplace. Written in a conversational style, the program drives genuine interest in business while building a comprehensive, real-world foundation. This thoroughly revised edition reflects the forces shaping business right now — globalization, generative AI and emerging technologies, e-commerce and digital marketing, the gig economy and changing workforce dynamics, and the priorities of Generation Z. A structured model of business introduced in Chapter 1 gives students a clear roadmap of how every part of a company interrelates, paired with career-readiness features that connect coursework to real career paths.

Instructor Access includes online access to teacher resources. Minimum of 15 student editions required. PO required.

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